Tag Archives: Mobile Ecosystem Forum

Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem

The countdown is on! Entries are closing soon for the 20th Annual MEFFYS Awards, the most prestigious event in the mobile ecosystem. Often referred to as the ‘Oscars of the Mobile Ecosystem’, the MEFFYS celebrates the cutting-edge innovation, creativity, and ingenuity that have shaped the mobile industry over the past year.


What Are the MEFFYS Awards?

Hosted by the Mobile Ecosystem Forum (MEF), the MEFFYS Awards are a chance to spotlight the groundbreaking work happening across MEF’s core ecosystems. Whether you’re part of a start-up, a global enterprise, or an individual innovator, this is your opportunity to be recognised as a leader in telecoms and mobile innovation.

The MEFFYS 2025 features nine categories designed to celebrate all corners of the mobile ecosystem:

  • Content and Advertising: For creativity and innovation in mobile content.
  • Payments & Commerce: Transforming digital transactions with groundbreaking solutions.
  • ID & Data: Pioneering identity management and data solutions.
  • Connectivity & Wholesale: Driving seamless global connectivity.
  • Messaging Channels: Revolutionising how we communicate.
  • Omnichannel Customer Experience: Delivering cohesive and impactful customer journeys.
  • Mobile Evolution: Pushing the boundaries of mobile technology.
  • Antifraud: Protecting users and businesses with innovative solutions.
  • ESG: Recognising contributions to sustainability and governance.

Additionally, the MEFFYS Special Award will honour an individual’s Personal Contribution to the Mobile Ecosystem, a highlight of the ceremony every year.


Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem
Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem

The MEFFYS Awards Ceremony

This year’s awards ceremony will be held on Monday, 3rd March 2025, in Barcelona, coinciding with MWC week. The event promises to be a glamorous black-tie affair, complete with red carpet, fine dining, entertainment, and plenty of networking opportunities.

But it’s not just about celebrating the winners—it’s also a chance to take the pulse of the latest trends, innovations, and ideas driving the mobile ecosystem. With surprises planned for the evening, it’s sure to be a night to remember!


Key Dates and How to Enter

  • Nomination Deadline: 15th January 2025
  • Voting Closes: 17th February 2025
  • Winners Announced: 3rd March 2025

Nominations are open to everyone, but only MEF Members and MEF Minute Subscribers can vote. Submissions can span multiple categories, but each entry must represent a unique product, service, or use case.

Think your innovation deserves the spotlight? Nominate now: MEFFYS Awards Nominations.


Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem
Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem

Why the MEFFYS Matter

Since its inception in 2000, the Mobile Ecosystem Forum has championed innovation, best practices, and solutions that drive inclusion, sustainability, and trusted services across the mobile landscape. The MEFFYS Awards are an extension of this mission, showcasing the transformative power of mobile technology to enrich lives and accelerate industry growth.

From anti-fraud measures to sustainability projects, the MEFFYS spotlight the ideas and people shaping the future of mobile technology. With 20 years of history, these awards have become a benchmark of excellence in the industry.


Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem
Last Chance to Enter the 20th Annual MEFFYS Awards – The ‘Oscars’ of the Mobile Ecosystem

Don’t Miss Out

If you’re part of the mobile ecosystem and have been driving innovation, this is your moment to shine. Whether you’re advancing connectivity, redefining customer experiences, or championing sustainability, the MEFFYS are the platform to showcase your achievements.

The clock is ticking—submit your nomination today: Nominate for the MEFFYS Awards.


Are you planning to attend the MEFFYS in Barcelona, or have you submitted an entry? Let us know your thoughts in the comments below or share your favourite moments from past MEFFYS ceremonies!

Apple Embraces RCS Messaging on iPhones: A Subtle yet Significant Shift.

Apple’s recent announcement about supporting Rich Communication Services (RCS) on iPhones has caused quite a stir in the tech community. This move, which integrates a standard long-resisted by Apple, signals a significant shift in the company’s approach to messaging services. We delve into the implications of this development, guided by insights from Dario Betti, CEO of the Mobile Ecosystem Forum (MEF).

A Politically Balanced Approach

Dario Betti comments, “Apple had resisted integrating the standard until now: its CEO, Tim Cook, said it did not see customer demand for RCS in 2022. The announcement is a politically balanced approach: it introduces the new technology without celebrating it.” This reflects Apple’s strategy to incorporate new technology while maintaining its stronghold with iMessage and its business messaging ventures. Betti adds, “It is an RCS announcement, and not an ‘RBM’ (RCS Business Messaging), but the news is big – even if expected to an extent.”

Impact on the Messaging Ecosystem

While this announcement marks a notable change, Betti believes it’s too late to unsettle established players like WhatsApp. He states, “The announcement is too late to provide a real worry for a player such as WhatsApp. The change will not affect its usage base immediately.” However, he doesn’t rule out the potential challenges for Meta and other messaging companies if Google and Apple push for deeper integration of RCS in the future.

Why Now? The Driving Factors Behind Apple’s Move

The reasons behind Apple’s decision to support RCS are multifaceted. Betti suggests, “User Experience: SMS/MMS interconnection for advanced messaging was becoming unsustainable for Apple. Messaging is now much more advanced.” He also points out the growing RCS uptake, noting, “MEF announced in October that there are an estimated 1.2 billion devices supporting RCS globally, surpassing the number of iPhones.” Additionally, regulatory pressure from the European Union’s Digital Markets Act, which aims for messaging interconnection, likely played a role in this decision.

Conclusion

Apple’s integration of RCS is more than a mere technical update; it’s a strategic move that balances its existing services with the evolving demands of the market and regulatory pressures. While it might not immediately disrupt the messaging landscape, it lays the groundwork for potential shifts in the future. Apple’s step towards RCS reflects a broader trend in the tech world – the continual evolution and adaptation to changing user needs and regulatory environments.


For more detailed insights on Apple’s RCS announcement, visit 9to5Mac. Stay tuned for more tech updates and analyses at The Gadget Man.