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First Ever Connected Lions Jersey Unveiled by The British & Irish Lions and Connected Fanatics for 2025 Tour of Australia

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6 November 2024, London, UK — The iconic British & Irish Lions have just raised the bar in fan engagement with the unveiling of the world’s first Connected Lions Jersey, designed to be worn during the much-anticipated Qatar Airways Lions Men’s Series 2025 in Australia. Developed in collaboration with fan engagement experts Connected Fanatics and Web3 Sports Ventures, this groundbreaking piece of wearable tech combines the Lions’ storied tradition with cutting-edge connectivity, promising to redefine how fans experience the game.

Crafted by renowned rugby outfitter Canterbury and featuring the logo of jersey sponsor Howden, this isn’t your ordinary match-day apparel. Thanks to the tech wizards at Connected Fanatics, each Connected Lions Jersey now features an NFC (Near Field Communication) chip nestled into a sleek smart tag, specially produced by Avery Dennison. With just a tap of their smartphone on the jersey’s tag, fans are granted instant access to The Lions Clubhouse – a unique digital community app that provides exclusive content, fan forums, and behind-the-scenes exclusives from Canterbury and Howden.

In an era where fans crave a deeper, more personal connection to their teams, this jersey is more than just fabric; it’s a portal into the heart of Lions fandom. Once inside The Lions Clubhouse, fans can interact with fellow supporters, take part in AMA sessions with Lions legends, and access special edition content crafted specifically for those who own the jersey.

One of the highlights to watch for in 2025 is the exclusive Match Day feature. On game days, fans can “check in” via the jersey, gaining access to real-time match insights, interactive content, and even the chance to digitally save these cherished moments in their personal Clubhouse feed. Every match day becomes an opportunity to relive unforgettable experiences — like a digital scrapbook within your jersey.

Matt Hymers, CEO and Co-Founder of Connected Fanatics, shared his excitement about this pioneering project: “The Lions Clubhouse transforms this beautifully crafted product into more than just a rugby jersey. It’s an immersive experience. By collaborating with the British & Irish Lions, Canterbury, Avery Dennison, and Howden, we’re bridging heritage with the future and fostering a community that embodies the pride of the Lions.”

With this connected jersey, Lions fans now have a way to engage with the team like never before. It’s a symbol of connection, merging the history of the Lions with an innovative digital experience that lets fans feel like they’re part of the action, wherever they are in the world. Rugby may be a sport rooted in tradition, but with this new Connected Lions Jersey, the British & Irish Lions are showing that they’re just as committed to bringing fans into the future of sports.

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How You Can Make Your Business Capture Attention at Trade Shows

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One of the biggest things you need to keep in mind when running your business is that there will be times when you’ll have to use other marketing means. This means that you’ll have to go outside of online marketing, such as social media, and on top of that, there are other factors, too, such as getting others within your industry to know that you exist. 

So, with that said, trade shows are one of the best ways to get known by those within your industry, but when it comes to all of this, it’s going to be vital to make it count. So, with that said, you absolutely need to get heads turning so your time at a trade show isn’t a complete waste, and the booths that stand out are the ones that are most successful. So, with that said, here’s how you can make your business capture more attention at trade shows!

Eye Catching Display 

This is the first step, and honestly, this is likely going to be the most important step, too. If you want people to stop by, then it needs to grab their attention, and a visually appealing booth is the way to go. You’ll need to Invest in a professional and eye-catching display that reflects your brand identity. Ideally, you’ll want to use bold colours, high-quality graphics, and of course, you will definitely need some clear signage- since this is all going to make your booth visually striking.

Interactive Displays

Honestly, a giant neon sign isn’t going to be enough, and you can’t expect this to be enough, either. The whole point is to engage people and make them want to interact with you, so you need to ensure that your displays are interactive, but there’s something for the audience to do. 

Ideally, you will want to allow attendees to experience your offerings firsthand, creating a memorable and immersive experience. There are a lot of ways to fo this, such as games interactive screens, or you can even use VR equipment hire to make it extra immersive. Honestly, with these, hte more you think outside the box, the better. 

Technology is Your Friend

In general, it’s every one’s friend, but it’s going to be your best friend during events like this. Ideally, you might want to consider incorporating touchscreens, virtual reality experiences, or augmented reality displays to showcase your products in innovative ways. In general, you can definitely count on technology to create a buzz and attract tech-savvy attendees.

Give Out Freebies

This could be the beloved swag bags that everyone loves getting or even something like a free t-shirt, but in general, this is strongly recommended. So, why not offer attractive giveaways or promotional items that align with your brand? Make sure these items are both useful and unique (so it’s best to skip out on generic logo pens), creating a positive association with your company. Plus, you need to keep in mind that attendees are more likely to stop by a booth that offers something in return.