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I was delighted to talk to Vic Minett on BBC Radio CWR this morning about app trends in 2023. Building on that exciting conversation, welcome to our tech blog, where we delve into the dynamic world of mobile apps in the UK. Today, we explore the prevailing trends of 2023, spotlighting the most popular apps and an exciting service from Starling Bank.

Mobile App Trends in 2023

The past few years have reshaped mobile app marketing. The pandemic-induced demand surge has now given way to a focus on long-term retention and privacy. Marketers must be adaptable, and efficient, and prioritize personalisation. As privacy regulations tighten, holistic performance assessment becomes critical​.

Popular Apps in the UK

In 2022, Facebook and Messenger led the pack, with WhatsApp and Instagram following closely. Notably, Instagram shows a notable gender disparity in its user base. In the realm of e-commerce, Amazon, eBay, and Apple dominated mobile shopping​.

Starling Bank’s “Share the Load” Service

In the midst of these trends, Starling Bank’s “Share the Load” initiative stands out. Aimed at fostering financial equality within households, this service exemplifies how financial institutions are innovating to meet modern needs. It’s a reflection of how apps are evolving beyond traditional confines to play more significant roles in our daily lives​​.

Apps to Watch

Video content remains dominant, with TikTok leading the charge. Gen Z’s preferences are steering the market towards platforms like BeReal​.

Conclusion

The mobile app landscape in 2023 is defined by privacy, personalization, and user experience. With apps like those from Starling Bank pushing boundaries, the sector continues to innovate and adapt. Stay tuned for more insights into the ever-evolving world of technology.